UP777 Privacy Policy — Our Commitment to Protecting Your Information

UP777 may collect the following types of information from you. We always aim to collect only the minimum data necessary to protect your privacy to the fullest extent.

• Identity Information: Your name, date of birth, national ID number, or passport number (for KYC verification).
• Contact Information: Email address, mobile number, and home address.
• Financial Information: Payment method details such as bKash/Nagad/Rocket numbers or bank account numbers — used solely for transaction verification.
• Device & Technical Information: Your IP address, browser type, operating system, device ID, and cookie data.
• Usage Information: Behavioral data such as which games you played, how long you spent on the platform, and which pages you visited.
• Communication Records: Records of conversations you have had with our support team via chat or email.

UP777 collects your information solely for specific, legitimate purposes. Below we clearly explain why your data is needed.

UP777 uses cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device.

• Essential Cookies: Required for the platform to function properly. Disabling these may prevent you from using the site.
• Performance Cookies: Helps us understand which parts of the site are used most, allowing us to improve our services.
• Functionality Cookies: Remembers your preferences (such as language and theme) so you do not have to reconfigure them every time you log in.
• Analytics Cookies: Used to analyze user behavior and improve our services. All such data is fully anonymized.

You can manage cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of some platform features.

UP777 never sells your personal information. However, limited data may be shared in certain defined circumstances.

• Payment Processors: Only the information necessary to process transactions is shared with payment gateways such as bKash, Nagad, and Rocket.
• Game Providers: Gameplay data may be shared with third-party game studios for Live Casino and slots games.
• Legal Authorities: We are required to provide information in response to lawful requests from the Government of Bangladesh or international regulatory authorities.
• Fraud Prevention: Limited data may be shared with AML agencies to prevent suspicious activity.

As a UP777 user, you have specific rights over your own data. We respect these rights and are here to help you exercise them.

• Right to Access: You can find out what information we hold about you at any time.
• Right to Rectification: If any of your information is incorrect, you can request that it be updated.
• Right to Erasure: Under certain conditions, you may request the deletion of your personal data.
• Right to Restrict Processing: In certain cases, you may request that the processing of your information be restricted.
• Data Portability: You may request a copy of your data in a machine-readable format.
• Right to Object: You may object to the use of your data for marketing or analytics purposes.

To exercise any of these rights, please email our support team: [email protected] — We will respond within 30 business days.

We do not retain your data indefinitely. Each type of information has a defined retention period.

• Account Information: Retained for the duration your account is active and for up to 5 years after closure (as required under AML regulations).
• Transaction Records: Retained for a minimum of 5 years as required by law.
• Gameplay Data: Stored for a maximum of 2 years, after which it is anonymized.
• Support Conversations: Retained for up to 1 year after the issue is resolved.
• Cookie Information: Session cookies are deleted when the browser is closed; other cookies last up to 1 year.

UP777 is a platform strictly for adults (18+). We do not knowingly collect information from minors.

• Age verification is mandatory at the time of registration.
• If we become aware that a minor has created an account, that account and all associated data will be deleted immediately.
• If parents believe their child is using UP777, please contact us immediately.

UP777 uses industry-standard security technology to protect your personal information.

• 256-bit SSL/TLS: All data transfers are encrypted.
• Two-Factor Authentication (2FA): An additional layer of security for your account.
• Firewall & DDoS Protection: Maximum security at the server level.
• Regular Security Audits: Regular audits conducted by independent cybersecurity experts.
• Unusual Login Detection: Automatic alerts for logins from new devices or unusual locations.

Please note that no organization can guarantee 100% security on the internet. Keep your password strong and never share it with anyone.